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S E3: Core Principle 2 - The Opportunity Cost Principle - Or What?

Think Like An Economist

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The Cost Benefit Principle and the Opportunity Cost Principle

The four principles underlie almost all decisions that we will make. The true cost of something is the next best alternative you must give up to get it. In many cases, the most important opportunity cost of going to university is having a full time job. It makes us think about alternative uses for our time and money.

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