11min chapter

The Campaign Moment cover image

The Elon Musk effect

The Campaign Moment

CHAPTER

Grassroots Canvassing in the Age of Musk

This chapter examines the efforts of a canvasser with America PAC in Wisconsin, emphasizing grassroots strategies versus high-profile funding. It highlights the challenges faced during door-to-door canvassing, including technical setbacks and interactions with diverse voters. The discussion also explores Elon Musk's evolving role in politics and the operational issues within the PAC, raising questions about the effectiveness of their grassroots focus amidst competitive political landscapes.

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