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Twit's Dynamic Ads: A Race to the Bottom
I've spent the last year eating sandwiches, telling everybody this was coming. And here we are. I think it's such a tragedy. It's either a race to the bottom because as you remove the host read, you remove the sort of brand credibility that brings and advertiser is paying for. The numbers that Libsyn posts are half the numbers, half our numbers, because they're trying to bring the cost down. They want to have a YouTube like experience where you can buy ads at massive scale across multiple creators. Twit's gone in with Libsyn. One of the biggest offenders in driving this price to the bottom, it's aRace to the bottom. Scenario two is