6min chapter

Thinking Allowed cover image

Shopping

Thinking Allowed

CHAPTER

Exploring the Rise of Shopping Malls and Changing Consumer Ideologies

This chapter explores the significance of shopping malls as reflections of shifting consumer ideologies, emphasizing the role of women in post-feminist consumer culture. It contrasts the personalized nature of shopping malls with the communal atmosphere of traditional marketplaces, drawing connections between 1980s malls and Walter Benjamin's analysis of Paris arcades.

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