The Importance of Focusing on Ford

I knew how to deal with complex issues and change and innovation. But this was unbelievably complicated, which again led me to help lead our team to really focus on Ford. The first thing that we did is we did best to dollars other brands. We invested it along the way so everybody that we sold to got a good deal. I asked Bill, what's our forecast for profit this year? This is in September when he's recruiting me. And he said, well, our forecast down is we're going to lose $17 billion. Four months later, we achieved it. So this wasn't a forecast accuracy issue. This was we needed a different vision for the company, a different strategy