How To Connect, Converse, And Convert Through Social Media Listening
The Duct Tape Marketing Podcast
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How Much of Your Social Chatter Is Customer Care?
Customer care is actually a little bit deceiving, even though that's the technical term for it. Most people don't follow brands on social because they want to see those like fun kitty and puppy meams. But i think what a lot of people miss about customer care is acquisition. We had one brand who literally has four product lines that, month over month, have somewhere between 60 80 % acquisition.
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