The Role of Creative Marketing in Business Success

Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Super interested to see your comments from this episode - please take a moment to tweet me @garyvee to share your 2 cents.

Topics from Today’s Episode: 4:45 | What quantity means in the creative space 8:00 | Creating content that’s contextual to your audience 9:30 | Finding the whitespace 12:00 | Understanding psychology of end user 14:45 | What really drives your business 18:00 | The Framework 20:20 | Q&A Starts 22:30 | Examples of how Vayner grows business 24:20 | Finding creative that gets people excited 28:40 | What skillsets are necessary in the ad world 32:00 | Leadership 35:15 | Accountability for CEOs 37:15 | This industry lacks enormous heart