In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.
=================================================================
Best Moments:
(00:54) Introduction to domain frequency and its impact on marketing
(01:38) How to run a domain frequency report on your database
(02:53) The importance of domain frequency for B2B marketers
(05:49) Opportunities uncovered by domain frequency analysis
(07:22) Domain frequency considerations for consumer marketers
(08:53) Identifying and removing throwaway email addresses
(09:43) Sponsorship message for Marigold email platform
(10:48) Personal anecdote about social gatherings and remembering names
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
