The site was embargoed on the day of and I think within the first day we had something like 40 articles that were written about. Within 24 hours of express course was back at the table at least communicating with us. The initial goal was like let's get them to actually engage and have a dialogue here. It seemed like you guys reached a you know some some shared understanding of the way it was gonna work but you maybe accidentally let fly can you talk through the Facebook ad campaign?

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