The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Campaign Trend Podcast
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The Future of Commercial Advertising
I think ACR, the automated content recognition that we're seeing on on smart TVs is starting to help because we can know if an ad was still doesn't get us. I'd love to know if you think the same is, is this only a matter of time before we buy TV like we buy digital broadcast television? It's going to change and it's going to, everything's going to move towards CPM and the streaming model. That's what I see.
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