It's really striking to me how many very smart young people right now are attracted to the c of altru is, a movement i think weigh more than a lot of outsiders realize. Now, on this question, i'm looking for a sociological answer. One is, i think thet's just like an untapped market of altruistically minded people. And so one thing is just we've tapped into this market that i think wasn't otherwise being tapped into.

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