Energy Beverage Company in Latin America

Tennis player from Colombia posts a picture of herself on Instagram having an energy drink, as she waits to play her next match in Spain. The company would like to share the organic posts made by the tennis player but does not have an endorsement deal with her. What legal risk does the company face if it were to actually repost or re-gram the tennis players post to the company's own social media account? In the US, the tennis player would potentially have a right of publicity claim, among other claims, against the energy drink maker.