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Helping Sells - Mastering the Art of Consultative Customer Success

Psychology of Customer Success

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Strategic Conversations: Chess and Chili

This chapter draws a parallel between the strategic thinking in chess and the art of cooking chili, emphasizing the importance of asking the right questions in effective communication. It discusses the consultative sequence and the dangers of confirmation bias, advocating for thorough discovery processes to build trust in customer relationships. The chapter concludes with six self-reflective questions to enhance understanding before offering advice.

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