Cos Leaders and Businesses Redraw Traditional Boundaries

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Tet paul explores how cos leaders can redraw traditional boundaries and play a more positive role in is new book titled net positive. Vantas software runs audits that make your start up security compliant, but christina cassiopo found that start ups needed more than a one time audit. How can vanta make your business more secure? Find out at w w w dot vanta dot com.

When Paul Polman joined Unilever as CEO in 2009, the consumer goods company – home to 400-plus brands including Dove soap, Ben & Jerry’s, and Vaseline – had been stagnated with years of lackluster performance. His famous turnaround of the company centered around his ability to redraw the boundaries of Unilever’s mission to emphasize sustainability and long-term growth. He’s a perfect example of why every leader should consistently reexamine the boundaries that limit their business – and be prepared to redraw them as you grow. By redrawing boundaries, you can reinvigorate your team with a new sense of power. As Polman says, “You cannot change people's behaviors if you only work on the purpose – and don’t change the boundaries around it that drive people's behavior.”

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