Episode 3: How to Direct a Race Like a Pro with Guest Mandy Mullen
All Things Endurance
00:00
How to Target and Acquire Race Sponsors
"I want to get some race sponsors. What's the first step in that? I mean, as far as how to identify businesses," she says. "Most likely, those sponsors and those companies see value in your type of industry." She adds: "It's people that want to give back because they know running does incredible things for our residents"
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