4min chapter

Welcome to the Metaverse cover image

How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA

Welcome to the Metaverse

CHAPTER

Is There a Strategy for a Small Business?

Isix is working on a project with volpax o. A tech driven clothing brand based in london. They are launching a mars jacket as one of ther was one of their product lines. And so we could have advised them to experiment in dicentral land and see if that might be a way bring that product to life. So you can start small in that space, and am become o make the decision to actuly be metvers first brand. Wi that a business decision we never had two years ago,. gto our laun talonto the real world, where lorcs in the virtual word, two years ago, argue, couldn't do that. Now you can.

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