Introducing The Wilderness Chapter 1: The Divide
Offline with Jon Favreau
00:00
Why Focus Groups Aren't Just a Polling Survey
Campaigns, political organizations and some media outlets conduct focus groups in addition to polling surveys. People are screene and recruited so that you're talking to a set of voters with certain backgrounds and characteristics. In our case, wee recruited voters for this season of the wilderness who mostly cast their ballots for jo biden at 20 20, but aren't entirely sure what they'll do in 20 22. Voters whom we know from poles and other data might decide to either vote republican or not vote at all.
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