Is There a Methodical Process to Create a Product?

Uming has worked for brands like heineken, the economistd l and just coming up with the strategy after strategies. Do you have a methodical process, or do you just add hock? Most of the time, ate the product ebase on e, relevancy and tenavalty,. Because i can sinfor product is just omatof is that the ideal way? I learned a lot too, about the way that fear drives people and the way they evt.