The Value of Crown Jewel Franchises

This chapter explores the intriguing interest of a billionaire in acquiring the Boston Celtics and the criteria for identifying 'crown jewel franchises' in sports. It analyzes the financial and cultural significance of iconic teams, including the Cowboys and Lakers, while addressing the implications of team valuations and rising player salaries on the sports industry. The chapter also reflects on how the local history and identity of franchises impact their market value, highlighting concerns about sustainability and future ownership dynamics.