The Importance of Science in Business

Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discussed the book on Episode #42, Best Business Books, May 2015. The book has a profound effect on our thinking, as it challenges many of the business books out there that propagate these delusions that give business leaders the illusion of control and what it takes to succeed.