The Importance of Icons in Icon Design

We place too much value in the meaning of icons outside their own context. In that case, it was actually done person to person, so we were showing the icons to people and asking for responses about what they were feeling around them. You would never understand the icon in the same way when you're seeing a big, of course, high resolution image of that icon in a completely different context. Yeah. I mean, I remember when I've done eye tracking tests, something which it's just to see all the time was people fix it on words and faces. That was something you could pretty much guarantee you pretty much.