I Love, I Love That Story!

I don't think, like at least a lot of my clients, that concept is sort of there often. And so as a strategist, I am also similar to you championing this concept that everybody is responsible for the brand and therefore everyone needs to understand it. A lot of the big companies are very siloed, especially if it's a global company,. So you've got the Americas, Amia and APAC, everybody's got their own brand team - they're all in different parts of the world. The first five minutes on every call we have with our client will be them talking about 'what do you do?' You know what? They just happened to be this last week