The Unfortunate Conclusion About UX

The only people who can really call themselves UXers are James and me. I think we've become... I don't know about you, but I've always been a bit skeptical of UX. But I've always positioned myself a little bit outside of it. That's why I've got that skeptical... And now you're doing UX podcast. Exactly. The whole optimization thing, again, has existed since probably we invented the wheel. They're the square wheel on that little trolley thing. Someone goes, I reckon we can make this better. I'll make it round. When somebody else did a triangle. They didn't spend half a million years doing user research and grab together some user