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#117: Chris Kempczinski, McDonald's President and CEO – Make key strategies memorable

How Leaders Lead with David Novak

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Restaurants - What's the Difference?

Sometimes we will try to run our restaurants for what works for us as opposed to what works for the customer. We start with how does a customer want to interface with us and then we've got to figure out on the back end how we do all of that. In our app in our kiosk we provide them with an ease to be able to customize their product whether i don't want an extra pickles, triple whole milk or caramel.

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