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#35 | Mark Beaumont | Lessons from cycling around the world, twice.

The Modern Mind

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The First Mover Effect

The first time you do it with a big platform, everything else that followed came from that first mover effect. The actual task of being a bike rider and breaking that record is completely prate to telling that story in a way which gives you opportunities afterwards. Some of the best things that've happened in my career over the last 20 years, i didn't originate. Im so if you want to just go out there and have a wonderful adventure for yourself, you know, you can do that. If you want to build a business out of it, well, that's a completely different skill set.

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