3min chapter

This Week in Startups cover image

SaaS multiple compression, downturn outlook & advice for new VCs with Jason Lemkin of SaaStr | E1461

This Week in Startups

CHAPTER

The Bull Case and the Bear Case for SaaS

In 2022, digital ads are not what they used to be cost or increasing attribution is less effective and targeting is failing. So marketers need to diversify their media mix. What is OOH? You're asking that's out of full advertising. It includes billboards, but it also includes other things that you may have seen,. Bench ads, these kinds of ads offer great reach, higher brand recall, and the lowest CPMs of any traditional ad type. If you plan to send more than 10,000 a month, email VIP at edquick.com for a VIP consultation.

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