Navigating the NBA's Viewership Paradox

This chapter explores the contradictory landscape of the NBA, where declining viewership contrasts sharply with booming revenue from lucrative rights deals. It highlights the challenges owned by the league under Adam Silver’s leadership, including the alienation of casual fans due to lengthy interruptions and a focus on individual stars. The discussion ultimately questions the effectiveness of current strategies in maintaining cultural relevance and engaging audiences in a competitive sports environment.

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