Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
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Blue Ocean Strategy - Chapter Two
Chapters six and eight turn to the principles that drive effective execution of blue ocean strategy. "We have spent the past decade developing a set of analytical tools and frameworks in an attempt to make the formulation and execution ofBlue Ocean Strategy as systematic and actionable as competing in red waters," they say. The book will be published by Simon & Schuster, priced at $29.99.
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