Sineden: What makes something worth putting on a podcast instead of being in a book or a blog poster? Just mentioning over dinner? So your point was they both accomplish the same goal. I'm not sure that part's true. It depends on what we're seeking to accomplish. A book is a signal. It's a signal to you and to the reader. And particularly now, in 20 22, it's less and less likely that the answer to any of these questions is, write a book. We'll see next time for an anonymous source who didn't call it in. Back to Mail Online home. Back to the page you came from.