• Which metrics teams actually care about? (hint: not the financial ones)
• Why the Google report remains useful for Wilco? (hint: for the baseline approach)
• Why the Google report on Gemini is a PR exercise for Mark (hint: it’s the data not the methodology)
• How to avoid waste during GenAI operations? (hint: apply our learnings from the past 60 years in IT)
• Why carbon offsets might trap teams in inaction for Wilco? (hint: everything looks solved while it’s not)
• Why pushing the carbon targets to 2025 is actually a good sign for Mark? (hint: because greenwashing is over)
• Why investors should also double check sustainability numbers? (hint: because numbers don’t match with financial perspectives)
• Are public cloud services so efficient both from financial and environmental perspectives? (hint: it depends the need for scalability)

Connect with Wilco and Mark

• https://www.linkedin.com/in/wilco-burggraaf-a6b15517/ 
• https://www.linkedin.com/in/markbutcher/ 
  
  

Connect with Gaël and Green IO

• https://greenio.tech 
• https://greenio-podcast.slack.com 
• https://www.youtube.com/@greenio877 
• https://www.gaelduez.com 

Referenced in this episode

• Green IO episode with Max Schulze (2024): https://podcast.greenio.tech/e/1n20w4wn-european-regulations-in-tech-some-insider-perspectives-with-kim-van-sparrentak-and-max-schulze
• Green IO episode with Shaolei Ren and Mohammad Islam (2025): https://podcast.greenio.tech/e/183m79v8-66-66-data-centers-and-water-in-the-us-a-complex-story-with-mohammad-islam-and-shaolei-ren  
• Google’s study: Measuring the environmental impact of AI inference (2025): https://cloud.google.com/blog/products/infrastructure/measuring-the-environmental-impact-of-ai-inference  
• Mistral AI LCA study (2025): https://mistral.ai/news/our-contribution-to-a-global-environmental-standard-for-ai 
• Sophia Falk and al. “More than Carbon: Cradle-to-Grave environmental impacts of GenAI training on the Nvidia A100 GPU” (2025): https://arxiv.org/abs/2509.00093