Foot Locker: Ken Hicks
Wisdom From The Top with Guy Raz
00:00
How Did Foot Locker Survive the Financial Crisis?
J.C. Penny's went out of business in 2009 due to the financial crisis, but what explains it? What did you do at Foot Locker? It starts with the product and then how you communicate that. And our online business was basically, we were looking to discounts. We made it more about information and connectivity.
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