🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/In S5 E2 of “Chew on This”, Ron and Ash are joined by Michael Wieder, Co-founder, President, and CMO of children’s lifestyle brand Lalo. Michael discusses his journey from sports and entertainment to founding Lalo, highlighting the brand’s focus on timeless design and emotional connection with parents. He details Lalo’s marketing strategies including catalog management, customer retention, and influencer collaborations, while also addressing challenges like competition, algorithm changes, and the complexities of expanding into retail chain Target. The conversation emphasizes the importance of building trust, understanding customer needs, and creating a strong brand identity in a competitive market.✨ Timeless Design: Lalo prioritizes a timeless aesthetic over fleeting trends, focusing on creating products that will endure.👶 Emotional Connection: Lalo connects with parents through the emotional aspects of parenthood, making marketing more impactful.📈 Omni-channel Strategy: Lalo successfully navigated a multi-channel approach, expanding from DTC to Amazon and now Target, highlighting the importance of adapting marketing strategies across different platforms.🤝 Influencer Marketing: Lalo leverages influencer marketing effectively, focusing on authentic relationships and organic content generation rather than solely paid promotions.👨‍👩‍👧‍👦 Customer-centric Approach: Lalo prioritizes building strong customer relationships, treating each customer uniquely and responding empathetically to their needs.0:00 - Intro​1:10 - Michael's journey creating Lalo​4:04 - Understanding the target audience in the parenting space​6:07 - Building a brand through emotional connections​8:31 - Shift in the market after bankruptcy of major baby product retailers​10:03 - Strategies for expanding product distribution and customer engagement​12:12 - Creating products that meet consumer needs and preferences​15:03 - Timeless design in product development​19:03 - Customer loyalty and repeat purchases​23:33 - Importance of authentic content on social media​24:11 - Focusing on customer engagement rather than promotions​28:11 - Balancing cash flow and product demand​30:08 - Having a supportive team in a fast-paced environment​32:03 - Launching products in major retailers like Target​34:01 - Importance of visual merchandising in retail spaces​36:01 - Influencers for brand awareness and community building​39:01 - Gifting products to create authentic content​42:00 - Building relationships with customers​46:09 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc