The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Are You Paying Your Employees Fairly?

We pretty universally dislike and reject things that are unfair. Seeing others getting treated differently than us is something we really don't like. What felt fair yesterday isn't fir to day. Paying in praise, or availability of projects, or access to resources should be considered when giving people gifts.

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