2min chapter

What's Next! with Tiffani Bova cover image

RELOAD: Storytelling in Business with Nancy Duarte

What's Next! with Tiffani Bova

CHAPTER

The Bias in the Data

A company did 25,000 sales calls in listening to all these sales calls. They were looking for sort of the talk to listen ratio. And it was like 65 to 75% of the sales call between a half hour and hour talked. But what they found from the analysis was a lot of sales people thought they were talking less until their calls were analyzed. So it was really, really great.

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