Couchonomics with Arjun cover image

EP09 The Future of Banking and Financial Services | with Philippe De Backer, Arthur D. Little

Couchonomics with Arjun

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Is Your Digital Marketing a Billboard on Shackleside Road?

The journey is a lot long. There were the absolutely anly depends on the bank's individual starting point. And e banks have to earn the trust back when he comes to advice. Marketing, unfortunately, has been, for most banks in this part of the world, a laggard function,. It's sort of, at best, an afterthought. We're putting the adiginal interstructure into place. We're contactin we're in touch with with the customers in a virtual manner. But yet, the only way most players look at digl, you're quite right, is social media. They get to the point where they will pay to er to get a customer

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