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S3 E3: How to Fix Your Retention with Val Geisler
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The Importance of Email Marketing in Retention
Email has been the middle of everything, it's both the scapegoat and the hero for like whatever's happening in the business. At Physician is people who don't know about the brand already, there's no way you can email or text them. So I think a lot of people just consider that retention marketing, and I truly believe it's education around what retention actually is.
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