#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
The Handoff From Marketing to Sales
We base ourselves a lot on our digital marketing system, which is connected to our CRM. With every type of interaction people have with us, they score a certain amount of points. So in that way, we can measure how interested people are in our technology and from a certain level of interest, they are also transitioned to the territory managers. And then on top of that, conferences are very important to us. We go to a lot of scientific conferences where scientists meet to talk about science, and often we sponsor it,. That's actually a great way of communicating and finding our customers.
Play episode from 12:41
Transcript
