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The Dilemma for Indian Brands: Build Offline Muscle or Stay Online and Face Private Labels?

ASYMMETRIC

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Engaging Audience Insights and the OnePlus Case Study

This chapter emphasizes the significance of audience involvement and research in shaping future podcast content. It highlights the case of OnePlus's strategic expansion into the trimmer market and the role of social media, particularly LinkedIn, in enhancing discussions around prior insights on China.

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