Balancing Personal and Professional Content on Social Media for Real Estate Agents

Do you enjoy dancing? Award-winning video marketer and coach Kim Rittberg shows you how and when you can dance on your social media and grow your business doing it.

If you’d prefer to watch this interview, click here to view on YouTube!

Connect with Kim Rittberg on Instagram.

Grab her free download – Sell More Homes With Better Quality Videos.

This episode is brought to you by Real Geeks and Apply Design (get 15% off of your first purchase using real24).

Transcript

D.J. Paris 0:00
Well, I never thought I’d say this, but today’s episode is all about dancing. interested. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren’t converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show. This episode of Keeping it real is brought to you by apply design Welcome to a revolution in real estate presentation brought to you by apply design the leading Virtual Staging solution tailored for forward thinking realtors. Now in today’s fast paced market making a lasting impression is everything. With applied design you unlock the full potential of every listing, transforming empty spaces into stunning buyer attracting homes all with just a few clicks. And in just a few minutes. Choose their DIY staging available for as low as $7 per image, or save time with their auto staging feature for as low as $10.50 per image plus experience their service firsthand with a trial image absolutely free. Their intuitive platform empowers you to bring visions to life ensuring your listing standout Captivate and sell and for listeners of keeping it real apply design is offering an exclusive 15% off your first purchase. Simply use the code real 24 That’s our EA L two four at checkout. Elevate your listings enchant your clients and achieve faster sales with apply design. Don’t let your properties blend in make them shine with applied design. Your success story starts now visit them at apply design.io. Again, that’s applied design.io Remember, your first impression is the only impression. And now onto the show.

Kim Rittberg 3:02
Giving real listeners my absolute favorite podcast I am Kim rickford I help real estate agents get clients leads and more revenue through video and podcasts. And I run a video bootcamp program. And I do one on one work. My background is that I came in from TV being a TV producer and a journalist and then shifting into digital video at US Weekly and Netflix. And I bring all of that to you as real estate agents. So you understand how to make great content that really brings in clients. So talking today about why you should dance on video. We’re so I actually am a huge advocate generally of not dancing on video. I think that the whole idea of dancing on video is not necessary. If you don’t like it, right? The whole idea of like do a dance on Instagram, do a dance on Tik Tok be silly, it can work. And other times it won’t work. It really just depends on who you are. But I’m here today to talk about the times that you should be dancing on camera. So I’m going to step back and say when you’re thinking about what content to be making, really, really important, especially for real estate agents to be merging that personal and that professional. So a lot of times I work with agents, it’s one or the other. It’s all personal. Cats, you walk in your dog, a trip you took with your your spouse, your favorite restaurant, and your feed should not be totally personal. Because then someone can’t go there and know how they can work with you. They’re not going to refer you to someone that a lot of times people go to look at your social page after they’re considering working with you. So I’ve had agents come to me and say, Oh, I close the deal, because I know they looked at my page and they saw I was legit, and they were able to get to know me, and then they worked with me. So it’s important that your feed should not just be all personal. It’s important for people to get to see some of that professional as well. So the times though, there’s other times where I go to your feed and it’s like all videos where you’re talking to the cat Camera, or all just listed, just sold. So the times when your feed is all professional, and it really doesn’t have any of you, you’re really missing out on bringing in clients that way why. So, if you have all of the homes that you’ve listed and sold great, in some ways, it’s awesome, it shows that you’re credible, and that you’re an agent who can do work and has done work. So you’re making the home seller happy, you’re making the buyer happy, they’re seeing that you’re doing the work, the the actual owner of that home that you’re selling feels like they’re getting love and support, and they’re getting more eyeballs on their house. However, if everything in your feed is just listed and just sold and all of the home content, you’re not able to elevate yourself as the go to agent. So someone’s not necessarily getting to know you. They’re seeing that home, the kitchen, the backyard, great, but they’re really not getting to know you in any advanced way. So the key is to merge them both. So we talked about merging them both what does that look like? How does that look like in practice? So you have to think about what are the things that are part of my life, my personal life that I love, and I can talk about all day and I am actively doing, meaning it will be hard for you to film it that I want to bring in to my social. Now this brings us to dancing. I have two left feet. So I don’t actually have two feet, I’m okay with a little bit of wine. I’m okay at dancing in a casual setting, but I despised literally despise dance routines. So like I always hated when you know if there was like, I remember an eighth grade play dance routine as a part of like a talent show or something or sing. And you’ll have to revert routine. I was always in the back row. I just can’t count. So 123 and four. So for me, that’s a very uncomfortable situation. Okay. But recently, I was on a vacation with my husband. And he enjoys a dance class here and there. So I said, Okay, why don’t we take a salsa class? hoping you’d say no, because I really hate dance classes. But he said yes, I knew he would find it fun. So I’m thinking in my head, okay. This is deeply uncomfortable for me. And we’re doing salsa in public in public, in a public square. I’m gonna capture some content of this. Okay, so hear me out. Before we salsa danced for my social media. One of the things that I always talk about is being uncomfortable, because I teach people to be on camera to get out of our comfort zone, right to push yourself a little bit so that you’re uncomfortable, a little bit uncomfortable, because that little bit of discomfort is going to go and help you grow. Right? If it’s uncomfortable, it means your brain is growing. So that is one of the things I consistently talk about. So then when I’m dancing, and I’m dancing, not in a way that I’m loving, but in a way that’s slightly uncomfortable for me, it really pulls back to my business. So when you’re making a video of you dancing, you can just do a silly dance, that’s fine. But you really want to pull it back to your business. So I have a good example actually. What am I my real estate agents Oh, she’s so fun. Alice, she roller skates. She roller skates in properties. I love that. So roller skating on its own, could be a great part of her professional and personal content. But it’s great when it’s tied together. So when you’re figuring out what part of your personal life to put into your social media, the ones that metaphorically are really closely tied are awesome. That’s because people’s brains can connect it more easily. So I’m dancing, salsa, I’m wearing like a yellowish dress, actually, someone came over to me and said, You look like the dress, you’re wearing the dress and 10 Things I Hate About You know, not 10 things at about you win with Kate Hudson 10 How to Lose a Guy in 10 days anyway. And so I posted it and it got a lot of engagement. And the reason why I got a lot of engagement is because people just like to like see you on vacation and having fun. But also, I am clearly very focused on this dance. And I’m having fun, but I’m also it’s hard. It truly is hard for me. And I wrote that in the caption that, you know, it took a salsa class, this is deeply uncomfortable. I’m practicing what I preach. For some this is fun. It’s not fun for me. And so that’s the time when even if you don’t like to dance, you should dance on video, when the part of your personal life that you’re bringing to social media is aligned. So how does that work another team other other ways. I don’t think there are a hard and fast rules about what you should and shouldn’t put on. However, I think you really need to have a strategy that you live by. And so you say when I post content my professional content is under these buckets. And my personal content is under this bucket when they can dovetail amazing Fantastic, great when they don’t dovetail, okay, they could still exist, it’s a way to bring people in. So the important part about bringing in that personal content, there is only so much professional content that people are going to respond to and engage with, right? Not everybody’s gonna have something to say about that kitchen counter, or about the market, or about mortgage rates. So people, especially especially, especially, real estate agents, yeah, that’s sphere of influence. It comes from your friends, your colleagues, your family, your neighbor, or the bagel store owner that you could tell I live in New York, the bagel store owner, but everyone you connect with, and when you’re on social, they actually want to see some of your personal life. You know, people ask me how much is too personal, I think you can figure out what feels too much what feels too personal to share. But other times being more open and being more vulnerable, generally, is really great. Talking about your life, talking about your family, talking about how you got to where you got talking about challenges in your life, that’s very relatable to people. So really bringing people in on that personal level. So when you’re talking about expanding your sphere of influence, you want to activate all of your contacts, they’re all going to be more activated by seeing you on a vacation or dancing, rather than they might not be commenting on those homes, they’re still seeing those homes, so you’re still able to activate that into leads and sales. But when you want engagement, you’re gonna have much more engagement by having that dancing video than just by doing all of the real estate content. So when you’re thinking about dancing, I’m gonna go back to dancing. If there’s a dancing trend, and you’re funny, and that’s a part of you, as a brand, as you’re not brain bass person that feels right for you, then you should do that. But if it doesn’t feel right for you don’t do it. Or look at it, and say, Where’s the metaphor in this? Right? Like, how does this relate to being a real estate agent to working for myself, I mean, everyone knows when you’re a real estate agent working hard, right? And you’re always in that growth mindset, you’re always learning new skills, you have to be out in the field a lot, you’re really shaking a lot of hands. And so when you have experiences, you can kind of relate it to being a real estate agent, running your own business. And so just be conscious of, there aren’t hard and fast rules on when to dance and when not to dance. But bringing people into your life. Whether that’s you doing a salsa class, whether that’s you doing karaoke, whether that’s what you walk in your dog, whether that’s you, I don’t know, I have some outdoorsy agents that work with me whether you’re on a bike ride, really make sure to connect that

with people like have, bring that onto your social. So people are like, Oh, I love to ride my bike. Hey, where do you ride, that’s beautiful. So people, you’re gonna get more engagement and things like that. And also, though, Next Level is like, if you can tie your personal life back to your professional life. That’s fantastic. I think that that’s really, really like a hole in one when we’re talking about you think about those thought leaders that go to agents, the experts of the industry, they’re really mining their personal life, for those greater truths. So really looking and saying, what’s happened in my life, what’s happening in my life that I’m learning from, that I’m growing from that I’m pushing myself. And so that’s where the magic comes in, is when you’re really mining that for those metaphors, visual metaphors to say you’re a bike rider or let’s say you like to hike, you’re in a beautiful area, you look out from a little bit of a hill. Maybe it’s a metaphor of hiking is like being an agent. You’re always climbing you don’t know where the summit is. But once you get there, the airfields clear. And it feels amazing. I just made that up right now, you guys, it’s not kind of impressive. I’m very poetic. True story. My mom is actually a poet, so maybe a little bit of her seeped into me. Okay. I’d love to hear questions from you. What would you like to learn about? What should I talk about next time I’m keeping it real. Make sure to connect with me. I’m on Instagram at kinrick Berg. And don’t forget when you post content tag me, I love my keeping it real folks. They’re like the best. I have friends all over the country now. So make sure to tag me at camera, Burke, you can follow me on Instagram. You can follow me on Instagram, you follow me on Facebook. And you can grab my free download 10 tips to make videos that grow your revenue. Yeah, that’s what we’re talking about, and how to be more comfortable on camera. So that’s a free download cambric for.com It has a pop up there or slash newsletter either one. And let me know. Let me know what we’ll need to cover next time. I love connecting with you. Keep up the good work. I know it’s hard, you’re doing great. And showing up at all is better than not showing up and you are activating you can turn your content into cash. You can turn your content into cash. So don’t let your phone be a doom scrolling. Let it convert content into cash. You can do it Right everybody I’m Kim Rydberg RITTB ERG on Instagram, Facebook, LinkedIn, wherever and grab my free download. Until next time.