Matt Mullenweg on scaling Automattic to $500M ARR.
In this episode of The SaaS Revolution Show, host Alex Theuma sits down with Matt Mullenweg, Co-founder of WordPress and Founder and CEO of Automattic — the company behind WordPress.com, WooCommerce, Tumblr, Beeper, and more.
Matt shares the mindset, strategies, and lessons that helped him build one of the most impactful open-source businesses in the world — now generating over $500M in ARR, including:
- The mindset and mission behind Automattic.
- How AI is reshaping the WordPress ecosystem.
- Key lessons from scaling to $500M ARR.
- What his ‘ideal’ work week looks like.
- How he stays motivated as CEO.
Guest links:
Linkedin: https://www.linkedin.com/in/mattm/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and
thrive at the leading conference for B2B SaaS Founders, Operators and
Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/
🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best
SaaS conference for founders, execs & investors in Europe, period." -
Christoph Janz, Partner, Point Nine.
https://saastock-europe.com/tickets/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)