281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
GTM Live
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Is Your Product Differentiated?
"We basically sell a undifferentiated bank solution to nich underserved segments," he says. "If you're not at a place where you've niched down enough to know that this segment needs you, then you haven't gone far enough yet." He suggests focusing on what those people actually need right now.
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