The Future of Transformation- Rachel Mercer and Mike Rigby- Proto
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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The Inter-Disciplinary Model
i think our agencies are great at doing things aa really short term and make a big impact. And consultancies cannot stick around forever. So maybe something between those two thingss is what's going to work to day. I mean, y just, some of the agency thinking was of a em almost like drug drug dug drug inspired rather than reality inspired. Ir's no audacity quite like agency te aty. Now, now, you go, seem to be thisis soof a real grounded practicality and rationality around digital transformation.
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