How to Build a Community of Athletes on Twitter

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.

For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
 

Tune in to learn: 

• How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.
• The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.
• How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.
• How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep. 

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.