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102. Testing Startup Ideas and Assumptions ⚖️ John Li of PickFu Interview

Feel the Boot

CHAPTER

Testing and Experimentation for Startup Success

This chapter emphasizes the importance of testing assumptions and hypotheses in the startup process, showcasing a case study of a company that significantly boosted revenue by rebranding a product through multiple design tests. The conversation explores the role of testing in decision-making, covering elements like branding, packaging, and presentation with the use of PickFu for comprehensive feedback. Additionally, the chapter delves into targeting strategies, feedback gathering during ideation, and the significance of identifying customer needs in the problem space for successful business ideas.

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