The Pattern of Decline Isn't the Big, Uncalebrated Cannon Balls

The author has written a book about how great companies fall. The first step in being built to last is don't die in good de grade, he says. Productive parania doesn't mean not doing bold things, it's worryd about theThings that the world can really do to you and protecting yourself against thome so that you stay alive. Small businesses are more resilient than large ones because they have insides that are going to be durable," writes Isaid.