Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks
Marketecture: Get Smart. Fast.
00:00
Navigating Ad Tech: HP's Bold Moves
This chapter explores recent developments in the advertising technology sector, centering on Trade Desk's addition to the S&P 500 and its implications for stock prices. It also discusses HP's controversial decision to integrate advertising into their devices and the ethical concerns surrounding data privacy and user consent. The chapter highlights the challenges of data monetization and compares HP's strategies with those of other tech giants like Google and Apple.
Transcript
Play full episode
