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How to Dive Deep and ask your team good questions with Jennifer Arthur

Think Like Amazon

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How to Drive Actions From Data

A lot of brands struggle with how to drive actions from the data that they now get from these tools. My experience with venders is a lot of how they look at the business, and this is where they're most significant. They were looking at, here's the things that are important for our business, but they weren't thinking about, why is amazon doing it this way? Or what are the questions amazons going to ask?

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