3min chapter

Content, Briefly cover image

MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results

Content, Briefly

CHAPTER

The Future of Content Marketing

SG: I think we went from quite a bit of fear around this to the point where some companies were holding back content budgets because they're just like not really sure if it's worth investing in it. The one thing I've been super curious about is are people spending money on content? If so, how much? And also how much deliberation is there? SG: To be quite frank with you and listeners as a podcast, our business took a serious hit in May and June. There was so much hesitation. So many companies are just not sure.

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