Creating and Managing SEO Engines -- Bill King // Frase
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Voices Search Podcast - Bill King
Bill King, the director of marketing at phrase.com, talks about his approach to driving content and growth with your turnipsta. Ben: Bill has a mental model that is more about the risk and reward analysis than math or statistics. He says you have to train your mind on these types of experiments that you can run. Av: I think it's about creating muscle memory on calling your shots. And until you start documenting and putting down, i'll man ty do this.
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Transcript
