293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
GTM Live
00:00
The Top Two Demand Capturers and Demand Creators
The problem in b to b companies is that they don't split these into two, and then they measure it only on captured demand metrics. So by dividing this into two teams and then measuring the two teams differently, you can come up with a bunch of measurement me thods to measure creating demand. And i think like s c o, for example, m ou can separate this out by like, keyword bucketing. You know, there's so many examples that we can pull apart. But like gear boin christ, it's like, you know, measuring the person that's supposed to be creating engagement.
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